The Semiotics of the COVID-19 Pandemic
Series: Bloomsbury Advances in Semiotics;
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Product details:
- Publisher Bloomsbury Publishing (UK)
- Date of Publication 12 December 2024
- Number of Volumes Hardback
- ISBN 9781350359567
- Binding Hardback
- No. of pages240 pages
- Size 236x164x20 mm
- Weight 500 g
- Language English
- Illustrations 35 bw illus 611
Categories
Long description:
Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic.
Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail:
ï¿1⁄2 the blame-attribution discourses that emerged at the beginning of the pandemic;
ï¿1⁄2 how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans;
ï¿1⁄2 how the collective actor 'the healthcare workers' was constructed in discourse and axiologised in positive terms;
ï¿1⁄2 the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online environments;
ï¿1⁄2 the idea of a 'new' normality following the pandemic.
The book examines different dimensions of the COVID-19 pandemic, including examples from Europe, Latin America and the United States and a wide range of images, texts, practices and objects, in order to highlight the importance of its discursive and semiotic nature.
Table of Contents:
List of Figures
Preface
1. The Covid-19 Pandemic in Context
2. Using Semiotics to Study Contemporary Events
3. A Semiotic Account of the Covid-19 Pandemic
4. Pandemic Blaming, Shaming and Scapegoating
5. The Coronavirus, an Evil Enemy
6. The (Super)Heroic Healthcare Workers
7. The Pandemic in the Media
8. The Body in the Times of a Pandemic
Epilogue: The Post-Pandemic New Normal
Notes
References
Index
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