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  • The Role of Pleasure to Improve Tourism Education

    The Role of Pleasure to Improve Tourism Education by Zuccoli, Alejandra; Korstanje, Maximiliano E.;

      • GET 20% OFF

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      • Publisher's listprice EUR 160.49
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        66 563 Ft (63 393 Ft + 5% VAT)
      • Discount 20% (cc. 13 313 Ft off)
      • Discounted price 53 250 Ft (50 714 Ft + 5% VAT)

    66 563 Ft

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    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number 1st ed. 2023
    • Publisher Springer International Publishing
    • Date of Publication 2 January 2023
    • Number of Volumes 1 pieces, Book

    • ISBN 9783031215797
    • Binding Hardback
    • No. of pages127 pages
    • Size 235x155 mm
    • Weight 409 g
    • Language English
    • Illustrations XII, 127 p. 1 illus. Illustrations, black & white
    • 425

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    Long description:

    This book discusses how pleasure, as an emotional motivation, can play a leading role in improving the learning of new cognitive skills and abilities. Set in a research center orientated to innovate educative techniques for optimizing the learning process, this case study is focusing on the power of pleasure (joy) as a strategy to better the standard education systems in Argentina and beyond.

    This editorial project is based on an efficient experiment known as “PANCOE” where pre-graduate students of tourism bachelor at the University of Palermo, Argentina, were subject to different pleasurable experiences mainly marked by eating, tasting dishes and non-alcohol drinks while cooking and kneading bread pieces. PANCOE aims to integrate students' senses with their emotions, academic performance, and digital platforms. PANCOE devotes efforts to transforming negative feelings like fear into positive ones like joy. As an outcome, students who had taken part in PANCOE not only obtained higher degrees but also completed their studies with a bachelor's degree. Therefore, PANCOE situates as a promising and exciting tourism education method to better the academic performance of low-grade students in tourism and to bring creativity to the tourism classroom for all students.

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    Table of Contents:

    Introduction.- Chapter 1: The origin of pleasure.- Chapter 2: Education in the West.- Chapter 3: Tourism Education.- Chapter 4: The crisis of tourism education.- Chapter 5: Happiness laboratory, the study case of Pancoe.- Chapter 6: Happiness Lab in times of COVID19.- Chapter 7: The future of tourism education.- Conclusion.

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