The Reader's Brain
How Neuroscience Can Make You a Better Writer
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Publisher Cambridge University Press
- Date of Publication 11 June 2015
- ISBN 9781107496507
- Binding Paperback
- No. of pages225 pages
- Size 198x130x10 mm
- Weight 280 g
- Language English
- Illustrations 1 b/w illus. 0
Categories
Short description:
Drawing upon cutting-edge neuroscience research, this unique writing guide provides easy-to-follow principles for writing effectively and efficiently.
MoreLong description:
Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.
'There is a lot to like in this book, not least the pragmatic examples, acerbic humor, and insights into why some writing is impenetrable.' Vint Cerf, internet pioneer and Vice President, Google
Table of Contents:
1. So much advice, so much lousy writing; 2. The new science of writing; 3. Choosing words and structuring sentences: the first C: clarity; 4. Putting sentences together: the second C: continuity; 5. Organizing paragraphs and documents: the third C: coherence; 6. Maximizing efficiency: the fourth C: concision; 7. Making music with words: the fifth C: cadence; Supplement: everything you ever wanted to know about grammar, punctuation, and usage - and never learned.
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