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  • The Psychology of Media and Politics

    The Psychology of Media and Politics by Comstock, George; Scharrer, Erica;

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    Product details:

    • Publisher Elsevier Science
    • Date of Publication 31 May 2005

    • ISBN 9780121835521
    • Binding Hardback
    • No. of pages328 pages
    • Size 228x152 mm
    • Weight 630 g
    • Language English
    • 0

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    Long description:

    "

    Research indicates that people discount their own opinions and experiences in favor of those of ""experts"" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. The Psychology of Media and Politics discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society.

    Issues addressed include:

    • How powerful are the media in shaping political beliefs/judgment?
    • How has this power changed in recent years?
    • How does media influence voting behavior?
    • To what extent do media opinions affect political decision making?
    "

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    Table of Contents:

    The Psychology of Media and Politics
    George Comstock and Erica Scharrer

    Preface
    Acknowledgements

    Part I
    Early Knowledge

    Chapter I - Conventional Wisdom
    Chapter II - Necessary Corrections

    Part II
    Press and Public

    Chapter III - The New Media
    Chapter IV - The Goods
    Chapter V - Heterogeneous Faces

    Part III
    The Collective Self

    Chapter VI - Using the Media
    Chapter VII - Beyond Politics

    References
    Epilogue
    Author Index
    Subject Index

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