The Principles of Entrepreneurial Progress
How to Create and Sustain Momentum When Launching a Startup
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Product details:
- Publisher OUP USA
- Date of Publication 24 April 2025
- ISBN 9780197669815
- Binding Hardback
- No. of pages200 pages
- Size 93x61x7 mm
- Weight 1060 g
- Language English
- Illustrations 19 b/w figures; 3 tables 606
Categories
Short description:
In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy to understand principles that can be implemented to facilitate entrepreneurial progress. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture capital funded, technology ventures to self-funded, slower growth, more lifestyle oriented new business enterprises. Conveying decades of expertise and practical wisdom, this book is a business book for anyone--at any stage of entrepreneurial journey--who wants to launch, grow, and sustain their new business venture.
MoreLong description:
Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy to understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture capital funded, technology ventures to self-funded, slower growth, more lifestyle oriented new business enterprises. For each of the principles, Fisher shares intriguing stories and examples that illustrate the principle, distills research that validates the principle in easy-to-understand terms, and describes how the principle can be implemented in practice. Conveying decades of expertise and practical wisdom, this engaging book provides entrepreneurs with a practical, evidence-based guide for making meaningful progress on their entrepreneurial journey.
There are many books in entrepreneurship, but none like this one! Fisher offers a fresh perspective on how to navigate the entrepreneurial process and does so in an educational and entertaining manner. Make it YOUR principle to study it carefully.
Table of Contents:
Acknowledgments: Haley Dosenbach and Ali N. Ferguson
Introduction
Part 1: The Value Principles
Chapter 1: The Problem Principle
Chapter 2: The Exploration Principle
Chapter 3: The Simplicity Principle
Chapter 4: The Prototype Principle
Chapter 5: The Experimentation Principle
Chapter 6: The Adaptation Principle
Part 2: The Action Principles
Chapter 7: The Hustle Principle
Chapter 8: The Story Principle
Part 3: The Resourcing Principles
Chapter 9: The Control Principle
Chapter 10: The Affordable Loss Principle
Part 4: The Big Picture Principles
Chapter 11: The Trajectory Principle
Chapter 12: The Integration Principle
Conclusion
References
Index
