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Product details:
- Edition number 2010
- Publisher Palgrave Macmillan US
- Date of Publication 18 August 2010
- Number of Volumes 1 pieces, Book
- ISBN 9780230103726
- Binding Hardback
- See also 9780230103733
- No. of pages198 pages
- Size 216x140 mm
- Weight 422 g
- Language English
- Illustrations XIII, 198 p. 9 illus. Illustrations, black & white 0
Categories
Long description:
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
MoreTable of Contents:
PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities
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