Product details:
| ISBN13: | 9781119362418 |
| ISBN10: | 1119362415 |
| Binding: | Paperback |
| No. of pages: | 448 pages |
| Size: | 227x153x30 mm |
| Weight: | 538 g |
| Language: | English |
| 0 |
Category:
The New Rules of Marketing and PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
Edition number: 6th Edition
Publisher: John Wiley & Sons
Date of Publication: 19 September 2017
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GBP 18.99
GBP 18.99
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Short description:
The international bestseller now in a new edition
The international bestseller now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.
Long description:
The international bestseller now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.
