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  • The Myth of the Ethical Consumer Hardback with DVD

    The Myth of the Ethical Consumer Hardback with DVD by Devinney, Timothy M.; Auger, Pat; Eckhardt, Giana M.;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 88.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        42 042 Ft (40 040 Ft + 5% VAT)
      • Discount 10% (cc. 4 204 Ft off)
      • Discounted price 37 838 Ft (36 036 Ft + 5% VAT)

    42 042 Ft

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    Availability

    Temporarily out of stock.

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher Cambridge University Press
    • Date of Publication 29 July 2010
    • Number of Volumes 1 pieces,

    • ISBN 9780521766944
    • Binding Unidentified
    • No. of pages258 pages
    • Size 234x157x18 mm
    • Weight 560 g
    • Language English
    • Illustrations 28 b/w illus. 23 tables
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    Categories

    Short description:

    A no-holds-barred examination of 'ethical' consumerism.

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    Long description:

    Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.

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    Table of Contents:

    List of figures; List of tables; Preface; 1. The appeal and reality of ethical consumerism; 2. Social consumerism in the context of corporate responsibility; 3. Are we what we choose? Or is what we choose what we are?; 4. Ethical consumers or social consumers? Measurement and reality; 5. Rationalization and justification of social (non) consumption; 6. The ethical consumer, politics and everyday life; 7. Tastes, truths and strategies; Appendix; Index; References; Notes.

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