The Music Business for Music Creators

Industry Mechanics for Contemporary Creators
 
Edition number: 1
Publisher: Focal Press
Date of Publication:
 
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Short description:

The Music Business for Music Creators is a roadmap to understanding the traditional and modern income streams that define the modern music industry, with an emphasis on educating and empowering the next generation of music creators with the knowledge they require to build a career out of their creative pursuits.

Long description:

The Music Business for Music Creators is a roadmap to understanding the traditional and emerging income streams that define the modern music industry. It presents the key concepts and principles that underpin the business, with an emphasis on educating and empowering the next generation of music creators to build a career from their creative pursuits.


The book provides a comprehensive overview of the mechanics of the music business, from music publishing, marketing and contract negotiation to licensing, streaming and performing. This accessible guide is written with music creators in mind and features case studies, profiles and interviews with established professionals, as well as a glossary of key terms to empower the reader in their understanding of the industry, alongside a number of useful accompanying digital resources.


This book is core reading for students of music business and music creation in contemporary music education, and an essential resource for those on music, music production and music performance courses, as well as aspiring and early career professionals.



?The Music Business for Music Creators is a book I recommend enthusiastically if you are serious about a career in the music industry. A must-have and very well-informed guidebook to this many splintered and at times confusing ecosystem, this book will help you navigate the ever-shifting minefield.?


Scott Baker-Marflitt, Course Leader, Kristiania University College, Oslo, Pick & Mix Management


"This book takes important and misunderstood subjects and simplifies them in a style that is rarely seen. It is loaded with insight into several crucial aspects of the business that creators of original music need to know. Jonny, an award-winning veteran of the industry, offers hope and optimism to any music creator by empowering them with the understanding of what they need to know to become a successful industry professional."


Ray Williams, President, Music Marketing Inc., Canada


?In an ever-changing music industry, with its grey legal areas, shifting audio formats and misinformation, Jonny?s book provides a manual to navigate these vagaries and enable creatives to educate themselves in obtaining a sustainable income. This much-needed work cuts through the supposition and leads the reader down the path to greater knowledge and information.?


Greg Haver, musician, producer and music industry advisor, New Zealand


"I wish I had this book before going into the music business. Anyone that reads the book will gain a broad and accurate knowledge base on the business because it answers the questions that so many have when entering this often mysterious industry. Even those who have been in the business for years can learn new things from reading this."


John Aagaard, TG Publishing/Management, Denmark


Table of Contents:

Part 1: Song and Recording Copyrights  1. Understanding Copyright  2. What are Master Rights?  3. Song Splits  Part 2: Music Industry Structures and Roles  4. What is Music Publishing?  5. The Role of a Record Company  6. Artist and Labels Services  7. What Do Artists Managers Do?  8. What Do Music Lawyers do?  9. What Do Accountants Do?  10. Understanding the Live Sector  Part 3: Being a Recording Artist  11. Artist Development: The Rarely Spoken Truths of Self Discovery  12. Being in a Band  13. The Art of Negotiation  14. Rights Management and Collection Societies  15. Song and Recording Registration  Part 4: Releasing Music  16. Releasing Music without a Record Company  17. Ten Key Steps When Releasing Music  18. Writing a Press Release  19. Understanding Digital Distribution  20. Releasing Cover Songs and Remixes  21. Costing and Budgeting for Artists Releasing Music  22. Understanding Growth on Streaming Platforms  23. The Algorithmic Scaffold of Spotify and its Playlists  24. Pitching For Playlists  25. Sonic Virality: When the Listeners Speak  26. Ten Tips for Gaining Growth on Audio Streaming Platforms  27. Sampling and Being Sampled: The Culture of Permission  Part 5: An Exploration of Income Streams for Music Creators  28. Paths of Profit for Music Creators  29. Working For Hire  30. The Self-Recording Musician  31. The Sync Business  32. Artist Merchandise  33. Funding Opportunities  34. A Guide to Building a Portfolio Career: Understanding the Gig Economy  35. Reaching out to Music Industry Professionals  36. Songwriters Pitching Songs to Recording Artists  37. Expected Standards of Song Presentation  38. Production Music and Media Composers  39. The Importance of Metadata  Part 6: The Future of The Business  40. The Global Marketplace  41. Artificial Intelligence in Creativity and Analytics  42. Mental Health Awareness: A Creators? Understanding of Self-Care  43. Beyond The Horizon: Exploring the Future of the Music Business  44. Your Future