The influence of advertising on a tourist destination's image
A destination related analysis
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Product details:
- Publisher AV Akademikerverlag
- Date of Publication 1 January 2014
- ISBN 9783639725704
- Binding Paperback
- No. of pages52 pages
- Size 220x150 mm
- Language English 0
Categories
Long description:
The growth of the tourism branch in the past several decades has led to an increase in touristic offers which made it more difficult for travelers to decide on a specific destination. The process of decision-making, in turn, is based on multiple factors in which image plays a significant role. Thus, the aim of this research is to identify factors that influence tourists' perception and looks at the effects which can be achieved by advertising.
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