The Ideological Brain
How Rigid Beliefs Harm Our Minds & Bodies – And Why It Matters
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- Discount is valid until: 31 March 2026
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Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Penguin Books Ltd
- Date of Publication 5 February 2026
- ISBN 9781405975148
- Binding Paperback
- No. of pages336 pages
- Size 197x129x23 mm
- Weight 238 g
- Language English 803
Categories
Long description:
THE TELEGRAPH BEST BOOKS OF 2025 | THE GUARDIAN BRILLIANT BOOKS TO READ IN 2025
‘Massively important...Zmigrod is a joyful and compelling writer’ THE SUNDAY TIMES
'Fascinating, insightful, lucidly and entertainingly written' A. C. GRAYLING
‘Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood’ STEVEN PINKER
'Extraordinary, eye-opening and startlingly original' CASS R. SUNSTEIN
Why are some people radicalised?
Who is most susceptible to ideological thinking?
Can we unchain our minds from toxic dogmas?
In today's polarised world, The Ideological Brain is essential reading to foster a more informed, resilient and freer society. Packed with Dr Leor Zmigrod's groundbreaking new research, it uncovers the hidden mechanisms driving our beliefs and behaviours, and zooms into the processes happening inside each of us to shows how to spot – and stop – rigid thinking in ourselves and others.
With captivating real-world examples, like how a simple card sorting game can reveal your entire approach to life, Dr Leor Zmigrod reveals how cognitive rigidity – struggling to adapt to new rules – mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible.
Regardless of your political stance, this book will challenge you to reassess your convictions – and what they are doing to your brain.
