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  • The Ideological Brain: How Rigid Beliefs Harm Our Minds & Bodies – And Why It Matters

    The Ideological Brain by Zmigrod, Leor;

    How Rigid Beliefs Harm Our Minds & Bodies – And Why It Matters

      • GET 20% OFF

      • Publisher's listprice GBP 12.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        6 205 Ft (5 910 Ft + 5% VAT)
      • Discount 20% (cc. 1 241 Ft off)
      • Discounted price 4 964 Ft (4 728 Ft + 5% VAT)
      • Discount is valid until: 31 May 2026

    4 964 Ft

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    Availability

    Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
    Not in stock at Prospero.

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher Penguin Books Ltd
    • Date of Publication 5 February 2026

    • ISBN 9781405975148
    • Binding Paperback
    • No. of pages336 pages
    • Size 197x129x23 mm
    • Weight 238 g
    • Language English
    • 795

    Categories

    Long description:

    ‘Fascinating, insightful, lucidly and entertainingly written’ A. C. GRAYLING, author of The History of Philosophy


    ‘Extraordinary, eye-opening, startlingly original’ CASS R. SUNSTEIN, co-author of Nudge

    ‘Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood’ STEVEN PINKER, author of The Better Angels of Our Nature

    How do our brains shape the ideologies we choose? And could our most cherished beliefs ultimately harm our brains and bodies?

    In The Ideological Brain, Dr Leor Zmigrod argues that when we believe passionately and extremely in an ideology, it is not only our political opinions that are changed – our entire brain can be transformed too. Drawing on cutting-edge research, Zmigrod reveals how rigid belief systems transform the way we think, act and interact with others, making us less sensitive, less adaptable and less free.

    Guiding you through innovative experiments, Zmigrod uncovers the deep and surprising connections between your political beliefs and the biology of your brain, exposing why some of us are more likely to gravitate towards rigid ideologies than others. She reveals the complex interplay between the psychological, neurobiological and social factors affecting our ideological choices, and carves a hopeful way forward, explaining how we can keep our minds open and free in the face of extreme ideologies.

    Eye-opening, provocative, and unforgettable, The Ideological Brain is a groundbreaking book that challenges you to resist black-and-white thinking and reassess your closest convictions.
    ‘Lucid, eloquent, timely’ ADAM PHILLIPS, author of Missing Out

    ‘Deeply fascinating and beautifully written’ JULIA EBNER, author of Going Dark

    ‘One of the most brain-frying books I have read in an incredibly long time.’ JOHN BURN-MURDOCH, chief data reporter, Financial Times

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