The Fall of Advertising and the Rise of PR
- Publisher's listprice USD 14.99
-
5 272 Ft (5 021 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 8% (cc. 422 Ft off)
- Discounted price 4 850 Ft (4 619 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
5 272 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-6 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number Reprint
- Publisher Harper Business
- Date of Publication 11 May 2004
- ISBN 9780060081997
- Binding Paperback
- No. of pages295 pages
- Size 203x135x20 mm
- Weight 272 g
- Language English 0
Categories
Short description:
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Reprint. 40,000 first printing.
More
