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21 667 Ft (20 635 Ft + 5% VAT)
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21 667 Ft
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Product details:
- Publisher OUP USA
- Date of Publication 16 June 2019
- ISBN 9780190628031
- Binding Hardback
- No. of pages184 pages
- Size 145x213x12 mm
- Weight 340 g
- Language English 0
Categories
Short description:
Mike Shatzkin and Robert Paris Riger, longtime publishing-industry insiders, survey the business of trade publishing -- the arm of publishing that reaches readers through bookstores and libraries. Covering every aspect of the business, from vision to creation to marketing and distribution, and across all the formats that books can take, they offer a clear and succinct primer for interested outsiders and anyone looking for a bird's eye view of a centuries-old, ever-evolving industry.
MoreLong description:
Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers?
The Book Business: What Everyone Needs to Know? introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business.
This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
There are at least a dozen books that distinguish themselves by offering a broad perspective on the undertaking. The starting point has to be Mike Shatzkin's (and [Robert] Riger's) The Book Business: What Everyone Needs to Know... It's intended to be breezy?'a succinct and insightful survey of the industry in an easy-to-read question-and-answer format.' It succeeds.
Table of Contents:
Foreword
Chapter 1: The Global Book Business
Chapter 2: From Idea to Book
Chapter 3: Bookselling, Marketing, and Sales: Getting the Book to the Reader
Chapter 4: Some Publishing History
Chapter 5: E-books
Chapter 6: The Book Publishing Business Model
Chapter 7: Bookselling in the 21st Century -- Amazon.com
Chapter 8: Kids and YA
Chapter 9: Audiobooks
Chapter 10: The Future of Publishing
