The Advertising Effect: How to Change Behaviour
- Publisher's listprice GBP 27.99
-
12 637 Ft (12 035 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 1 264 Ft off)
- Discounted price 11 373 Ft (10 832 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
12 637 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher OUP Australia & New Zealand
- Date of Publication 12 June 2014
- ISBN 9780195593921
- Binding Paperback
- No. of pages240 pages
- Size 229x156x12 mm
- Weight 348 g
- Language English 0
Categories
Short description:
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
MoreLong description:
Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Table of Contents:
Prologue
Part 1: Which behaviour to change?
1. The Dark Arts: An advertising and influence overview
2. Definition: Defining the behaviour you want to change
3. Thoughts, Feelings, Actions: Using action to change behaviour
4. Action Spurs: Sometimes we need a little kick
Part 2: Changing the behaviour
Motivational Action Spurs
5. Reframing: It's not what you say, it's how you say it
6. Evocation: Can you feel it?
7. Collectivism: Everyone else is doing it
8. Ownership: What do you think? ?
9. Play: The World is a game
10. Utility: No more empty promises?
11. Modeling: Monkey See. Monkey Do.
Ease Action Spurs
12. Skill Up: How to stop "I don't know how"
13. Eliminate Complexity: knock down hurdles
14. Commitment: how a small request leads to a bigger agreement
Part 3: Be Good
15. Use your powers for good
