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Product details:
- Edition number 1
- Publisher Mercury Learning and Information
- Date of Publication 11 June 2021
- Number of Volumes Paperback
- ISBN 9781683926665
- Binding Paperback
- No. of pages318 pages
- Size 229x178 mm
- Weight 735 g
- Language English 219
Categories
Short description:
Using a case study approach, this book was written for business analysts who wish to increase their skills in extracting answers for text data in order to support business decision making. Most of the exercises use Excel, today's most common analysis tool, and R, a popular analytic computer environment.
MoreLong description:
No detailed description available for "Text Analytics for Business Decisions".
MoreTable of Contents:
1: Framing Analytical Questions
2: Analytical Tool Sets
3: Text Data Sources and Formats
4: Preparing the Data File
5: Word Frequency Analysis
6: Keyword Analysis
7: Sentiment Analysis
8: Visualizing Text Data
9: Coding Text Data
10: Named Entity Recognition
11: Topic Recognition in Documents
12: Text Similarity Scoring
13: Analysis of Large Datasets by Sampling
14: Installing R and RStudio
15: Installing the Entity Extraction Tool
16: Installing the Topic Modeling Tool
17: Installing the Voyant Text Analysis Tool
Index
