Technology Entrepreneurship
Creating, Capturing, and Protecting Value
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Product details:
- Publisher Elsevier Science
- Date of Publication 21 October 2009
- ISBN 9780123745026
- Binding Hardback
- No. of pages590 pages
- Size 235x191 mm
- Weight 1190 g
- Language English 0
Categories
Long description:
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.
MoreTable of Contents:
Part I: Business & Economics: A Crash Course1. Fundamentals of Business2. Fundamentals of Economics3. Technology Entrepreneurship in the Global EconomyPart II: Legal Structure & Capital4. Legal Structure and Equity Distribution5. Raising Capital & Deal Structuring6. Exit Strategies & Return on InvestmentPart III: Intellectual Property and Contracts7. Intellectual Property Management & Protection8. Contracts9. Negotiating ContractsPart IV: Technology Venture Strategy and Operations10. Launching Technology Ventures11. Going to Market and Distribution Strategies12. Financial Management & Control13. Venture Management & LeadershipPart V: Managing Risk & Career Development14. Venture Risk Management15. Managing Your Entrepreneurial Career
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