Survey Questions
Handcrafting the Standardized Questionnaire
Series: Quantitative Applications in the Social Sciences; 63;
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Product details:
- Edition number 1
- Publisher SAGE Publications, Inc
- Date of Publication 24 November 1986
- ISBN 9780803927438
- Binding Paperback
- No. of pages80 pages
- Size 215x139 mm
- Language English 90
Categories
Short description:
Survey Questions is a highly readable guide to the principles of writing survey questions. The authors review recent research on survey questions, consider the lore of professional experience and finally present those findings which have the strongest implications on writing these questions.
MoreLong description:
"An extremely useful handbook for students and any newcomers to survey research."
--Network
Recent research has yielded many new clues about how survey questions "behave," and some of these findings have offered practical guidance for question writing. Volume 63 reviews this experimental literature and provides both general guiding principles and specific advice on how to develop a survey questionnaire, emphasizing the practical implications of the experience and research of questionnaire designers. The authors also suggest a number of ways in which to make pilot and pretest work more fruitful. The material is easily accessible, yet professionally sophisticated.
This volume should be useful to social scientists and others who design survey questionnaires.
Table of Contents:
Strategies of Experience and Research
The Experimental Evidence
The Tools at Hand
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