Streaming and Screen Culture in Asia-Pacific by Samuel, Michael; Mitchell, Louisa;

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Product details:

Edition number 1st ed. 2022
Publisher Springer International Publishing
Date of Publication 16 October 2022
Number of Volumes 1 pieces, Book

ISBN 9783031093739
Binding Hardback
No. of pages333 pages
Size 210x148 mm
Weight 585 g
Language English
Illustrations XIV, 333 p.

Long description:

This book is an interdisciplinary collection exploring the impact of emergent technologies on the production, distribution and reception of media content in the Asia-Pacific region. Exploring case studies from China, Japan, South Korea, India, Thailand and Australia, as well as American co-productions, this collection takes a Cultural Studies approach to the constantly evolving ways of accessing and interacting with visual content. The study of the social and technological impact of online on-demand services is a burgeoning field of investigation, dating back to the early-2010s. This project will be a valuable update to existing conversations, and a cornerstone for future discussions about topics such as online technologies, popular culture, soft power, and social media.

1. Introduction (Michael Samuel, University of Warwick and Louisa Mitchell, University of Leeds).- 2. Netflix Japan: National Genres In Dialogue (Michael Samuel, University of Warwick).- 3. Online Bingeing of Free Chinese TV Bound to Soft Power (Sheng-mei Ma, Michigan State University).- 4. Attaining #fame Stardom: Middle-class Female Cover Artist’s Socio-musical interactions with Livestream Audiences (Nina Menezes, University Of Tampa).- 5. Islands in the Stream (Stephen Sarrazin and Yangyu Zhang, Tokyo University of Art).- 6. The Cosmopolitics of Asian Magical Realism: Analysing the Decentralisation of Local Chinese Folklore in the Global Netflix series The Ghost Bride (David H.J. Neo and Sanghamitra Dalal, Universiti Teknologi Mara (Uitm), Malaysia).- 7. Content ‘Carnival’: (Re)Viewing Over-the-Top Culture in India (Anmol Dutta, University of Mumbai).- 8. Riding the Wavve: Platform Imperialism and South Korea’s Streaming Market (Daniela Mazur, Melina Meimaridis and Daniel Rios, Federal Fluminense University, Brazil).- 9. Sounding Local? The Use of Library Music in Original Australian Streaming Productions (Toby Huelin, University of Leeds).- 10. She Eats Well: Exploring Desirability Through Food and Romance in Korean Dramas (Shelby Ragan and Katy Lewis, Illinois State University).- 11. Compressed Modernity in China: Grassroots-made Fiction on Short Video Streaming Platforms (Liang Meng, University College London and Song Sun, University of Science and Technology of China).- 12. Screening a New 2Getherness: The Purple Baht and Soft Power in Thai Boys Love (BL) Stories (M. Antonio Lizada, The University of Hong Kong).- 13. China’s Streaming Culture: A Study of Bilibili and Bullet Comments (Dongli Chen, Hong Kong Baptist University).- 14. Interactivity, Discoverability and Localization: Chinese Streaming Apps for Chinese Viewers (Xiaoran Zhang, University of Nottingham).- 15. How Much Does Subtitle Say? A Viewer Reception Study of Chinese TV Dramas Streamed Overseas (Jingjing Li, University of Leicester).- 16. Eastern Promise? The Ill-fated Journey of Marco Polo and the Role of Medieval Fantasy in Netflix’s Strategy for Development in East Asia (Daniel Clarke, University of Sheffield) - 17. Conclusion (Michael Samuel, University of Warwick, and Louisa Mitchell, University of Leeds).