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  • Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China & India

    Strategies in Emerging Markets by Hansen, Michael W; Larsen, Marcus M; Pedersen, Torben;

    A Case Book on Danish Multinational Corporations in China & India

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 20.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        9 555 Ft (9 100 Ft + 5% VAT)
      • Discount 10% (cc. 956 Ft off)
      • Discounted price 8 600 Ft (8 190 Ft + 5% VAT)

    9 555 Ft

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    Product details:

    • Publisher CBS Press (DK)
    • Date of Publication 30 August 2010

    • ISBN 9788763002363
    • Binding Paperback
    • No. of pages185 pages
    • Size 230x160 mm
    • Weight 298 g
    • Language English
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    Long description:

    This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

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