Strategic Marketing Decision-Making within Japanese and South Korean Companies
Series: Chandos Asian Studies Series;
- Publisher's listprice EUR 103.00
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42 719 Ft (40 685 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
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- Discounted price 38 447 Ft (36 617 Ft + 5% VAT)
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42 719 Ft
Availability
Out of print
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Elsevier Science
- Date of Publication 30 November 2008
- ISBN 9781843343639
- Binding Hardback
- No. of pages364 pages
- Size 233x155 mm
- Weight 700 g
- Language English 0
Categories
Long description:
This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies.
MoreTable of Contents:
The link between organizational culture and national culture; Japanese and Korean national cultural similarities and differences; Marketing strategy and customer service; Retailing strategy; The strategic marketing context; Grounded theory; Grounded theory relating to Japanese and Korean electronics companies.
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