Strategic Marketing Communications
New Ways to Build and Integrate Communications
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15 283 Ft
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Product details:
- Edition number 2
- Publisher Kogan Page
- Date of Publication 1 July 1999
- ISBN 9780749429188
- Binding Paperback
- No. of pages300 pages
- Size 232x155x19 mm
- Weight 470 g
- Language English 0
Categories
Short description:
Marketing Communications text for for the CIM syllabus.
MoreLong description:
This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.
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