Strategic Management: Creating Competitive Advantages
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Product details:
- Edition number 4
- Publisher McGraw-Hill Higher Education
- Date of Publication 1 November 2007
- ISBN 9780071287838
- Binding Paperback
- No. of pages576 pages
- Size 251x205x24 mm
- Weight 830 g
- Language English 0
Categories
Long description:
Overview: Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
MoreTable of Contents:
Part One: Strategic Analysis
1 Strategic Management: Creating Competitive Advantages
2 Analyzing the External Environment of the Firm
3 Assessing the Internal Environment of the Firm
4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
Part Two: Strategic Formulation
5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
6 Corporate-Level Strategy: Creating Value through Diversification
7 International Strategy: Creating Value in Global Markets
8 Entrepreneurial Strategy and Competitive Dynamics
Part Three: Strategic Implementation
9 Strategic Control and Corporate Governance
10 Creating Effective Organizational Designs
11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
12 Managing Innovation and Fostering Corporate Entrepreneu
