Strategic Communication
Campaign Planning
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Estimated delivery time: Expected time of arrival: end of January 2026.
Not in stock at Prospero.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 2
- Publisher OUP Australia & New Zealand
- Date of Publication 15 September 2016
- ISBN 9780190303761
- Binding Paperback
- No. of pages320 pages
- Size 246x170x14 mm
- Weight 476 g
- Language English 0
Categories
Short description:
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.
MoreLong description:
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.
The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories.
The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
Table of Contents:
What this book is about
The nature of strategic communication
Communication strategy and business planning
Elements of a communication strategy
Analysing organisational communication needs
Why target publics matter
Setting the compass: Communication goals and objectives
Planning effective messages
Reaching target publics: The role of communication pathways
Communication tools: The things we do
Managing a strategic communication plan
Evaluating strategic communication plans
Strategic communication counselling
