Straight and Level
Practical Airline Economics
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22 927 Ft
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Estimated delivery time: Expected time of arrival: end of January 2026.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 3, New edition
- Publisher Routledge
- Date of Publication 28 September 2008
- ISBN 9780754672586
- Binding Paperback
- No. of pages616 pages
- Size 246x174 mm
- Weight 1120 g
- Language English 0
Categories
Short description:
This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. Anyone who wants to gain a deeper understanding of airline economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.
MoreLong description:
This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. The fundamental structure of earlier editions, now widely used as a framework for air transport management courses, nonetheless remains unchanged. Part 1 of the book provides a strategic context within which to consider the industry's economics. Part 2 is built around a simple yet powerful model that relates operating revenue to operating cost; it examines the most important elements in demand and traffic, price and yield, output and unit cost. Part 3 probes more deeply into three critical aspects of capacity management: network management; fleet management; and revenue management. Part 4 concludes the book by exploring relationships between unit revenue, unit cost, yield, and load factor. Straight and Level has been written primarily for masters-level students on aviation management courses. The book should also be useful to final year undergraduates wanting to prepare for more advanced study. Amongst practitioners, it will appeal to established managers moving from functional posts into general management. More broadly, anyone with knowledge of the airline industry who wants to gain a deeper understanding of its economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.
'Straight and Level tells us where the industry is at, and then it goes into the nuts and bolts. The book is practical and extremely useful for anyone wanting to understand where the industry is and why - and where it could go. A real contribution to the airline industry!' Rodger Robertson, UNSW Aviation, Australia 'Straight and Level: Practical Airline Economics goes beyond being a textbook to being a clear-cut industry manual with relevant and up-to-date examples, allowing readers to understand in real-time the framework of a complex and unique industry. For students at all levels, this book will become a foundation of knowledge and a trusted resource, and one which will never gather dust!' Bryson P. Monteleone,Tailwind Capital, Arlington, Virginia, USA
Table of Contents:
1: Strategic Context; 1: Strategic Context; 2: Operating Performance Drivers; 2: Traffic; 3: Yield; 4: Output; 5: Unit Cost; 3: Capacity Management; 6: Network Management: Design; 7: Network Management: Scheduling; 8: Fleet Management; 9: Revenue Management; 4: Operating Performance; 10: Strategy, Economics, and Operating Performance
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