Storytelling in Organizations
Why Storytelling is Transforming 21st Century Organizations and Management
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 26 August 2004
- ISBN 9780750678209
- Binding Paperback
- No. of pages208 pages
- Size 229x152 mm
- Weight 280 g
- Language English 0
Categories
Short description:
This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.
MoreLong description:
This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.
The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.
MoreTable of Contents:
1. How We Got into Storytelling; 2. Storytelling in Organizations: Larry Prusak; 3. Narrative as a Knowledge Medium: John Seely Brown; 4. Storytelling to Ignite Change: Steve Denning; 5. Storytelling in Making Educational Videos: Katalina Groh; 6. The Prospects for Narrative and Storytelling: Steve Denning
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