Soda Politics
Taking on Big Soda (and Winning)
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Product details:
- Publisher OUP USA
- Date of Publication 12 November 2015
- ISBN 9780190263430
- Binding Hardback
- No. of pages528 pages
- Size 236x155x45 mm
- Weight 816 g
- Language English
- Illustrations 130 0
Categories
Short description:
Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers-principally Coca-Cola and PepsiCo-into multibillion dollar industries with global recognition, distribution, and political power.
MoreLong description:
Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers - principally Coca-Cola and PepsiCo - into multibillion dollar industries with global recognition, distribution, and political power. So how did something so cheap come to mean so much and to have such devastating health and food policy consequences?
Soda Politics is a story of the American food system at work, written by the incomparable NYU scholar and public health champion Marion Nestle. It is the first book to focus on the history, politics, nutrition, and health impact of soda, asking how we created this system, what its problems are, and what we can do to change things. Coke and Pepsi spend billions of dollars a year on advertising and lobbying to prevent any measures to limit soda, a product billed as "refreshing," "tasty," "crisp," and "the real thing" that also happens to be a major cause of health problems, from obesity to Type II diabetes. They target minorities, poor people, and children, and are involved in land and water grabs in underdeveloped countries, where they also have redoubled their efforts at building their market share.
In fact, the marketing practices of soda companies are eerily similar to that of cigarette companies - both try to sell as much as possible, regardless of the health consequences, in any way that they can. And the public is starting to scrutinize sugary sodas in the same way that they do cigarettes. Soda consumption is falling, and Americans are only partially replacing soda with other sugary drinks. This did not happen accidentally: the fall in soda sales is a result of successful food advocacy. Soda Politics provides the overwhelming evidence to keep up pressure on all those involved in the production, marketing, sales, and subsidization of soda.
Thorough and unflinching.
Table of Contents:
Foreword (by Mark Bittman)
Introduction
What is soda and why should anyone care?
1) Sodas: the inside story
2) Soda drinkers: facts and figures
3) The sugar(s) problem
Sodas and health
4) Dietary advice: sugars and sugary drinks
5) The health issues: obesity, diabetes, and more
6) Advocating health: soda-free teeth
The soda industry and how it works
7) Meet Big Soda: an overview
8) Obesity: Big Soda's response
9) Marketing sugary drinks: four basic principles
Targeting children
10) Starting early: Marketing to infants, children, and teens
11) Advocating health: Ending soda marketing to kids
12) Advocating health: Getting sodas out of schools
13) Advocating health: Getting kids involved
Targeting minorities and the poor
14) Marketing to African- and Hispanic-Americans: a complicated story
15) Selling to the developing world
16) Advocating health: excluding sodas from SNAP
Playing softball: Recruiting allies, coopting critics
17) "Softball" marketing strategies: Corporate Social Responsibility
18) Investing in communities
19) Supporting worthy causes: health professionals and research
20) Recruiting public health leaders
Playing softball: Mitigating soda-induced environmental damage
21) Advocating sustainability: defending the environment
22) Advocating sustainability: protecting public water resources
Playing hardball: defending turf, attacking critics
23) Lobbying, campaign contributions, and the revolving door
24) Using public relations and front groups
Taking action: soda caps and taxes
25) Advocating health: capping soda portion sizes
26) Advocating health: taxing sugary drinks
27) Advocating for health and the environment: take action
Afterword (by Neal Baer)
Appendix I: the principal US groups advocating for healthier beverage choices
Appendix II: National, state, and local campaigns to reduce soda consumption: selected examples
Selected bibliography
List of tables and figures
Reference notes
Acknowledgments
Index
