Social Media Marketing for Book Publishers
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20 060 Ft (19 105 Ft + 5% VAT)
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Availability
Estimated delivery time: Expected time of arrival: end of January 2026.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 2 September 2022
- ISBN 9781032231556
- Binding Paperback
- No. of pages200 pages
- Size 234x156 mm
- Weight 320 g
- Language English
- Illustrations 26 Illustrations, black & white; 26 Halftones, black & white 292
Categories
Short description:
Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.
MoreLong description:
Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.
Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists.
Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.
MoreTable of Contents:
Table of Contents
Introduction: What is digital and social marketing?
Chapter One: Author Brands
Chapter Two: Research & Identifying Insights
Chapter Three: Master Social Strategy
Chapter Four: Campaign & Evergreen Strategies
Chapter Five: Creative Ideation
Chapter Six: Production
Chapter Seven: Promotion
Chapter Eight: Community Building
Chapter Nine: The dirty ‘I’ word - Influencers
Chapter Ten: Reporting/Metrics and Success
Chapter Eleven: TL;DR
Appendices
Index
More
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