Shopping in Ancient Rome
The Retail Trade in the Late Republic and the Principate
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Product details:
- Publisher OUP Oxford
- Date of Publication 26 April 2012
- ISBN 9780199698219
- Binding Hardback
- No. of pages322 pages
- Size 224x148x23 mm
- Weight 576 g
- Language English
- Illustrations 3 maps and 26 in text illustrations 0
Categories
Short description:
This volume provides the first comprehensive account of the retail network in ancient Rome and investigates the diverse means by which goods were sold to consumers in the city. Holleran places Roman retail trade within the wider context of its urban economy and explores the critical relationship between retail and broader environmental factors.
MoreLong description:
Shopping in Ancient Rome provides the first comprehensive account of the retail network of this ancient city, an area of commerce that has been largely neglected in previous studies. Given the remarkable concentration of consumers in ancient Rome, the vast majority of which were entirely reliant on the market for survival, a functioning retail trade was vital to the survival of Rome in the late Republic and the Principate.
In this volume Holleran provides the first systematic account of Rome's retail sector through a comprehensive analysis of the literary, legal, epigraphic, and archaeological evidence together with wide-ranging and innovative comparative studies of the distributive trades. Investigating the diverse means by which goods were sold to consumers in the city, and the critical relationship between retail and broader environmental factors, Holleran places Roman retail trade firmly within the wider context of its urban economy. In considering the roles played by shops, workshops, markets, fairs, auctions, street sellers, and ambulant vendors in the distribution of goods to the inhabitants of the city, the volume sheds new light on the experience of living in the ancient city and explores the retail trade of Rome in its totality.
a conceptual point of reference that will certainly be of great value to studies on similar and related topics ... an important point of reference in future discussions on ancient urban economies.
Table of Contents:
Preface
List of Figures
Abbreviations
Introduction
The Retail Trade and the Economy
Retailers and the Wholesale Trade
The Form and Function of Tabernae
Markets and Fairs
Street Traders, Hawkers, and Peddlers
Elite Consumption
Conclusions
Bibliography
