Services Marketing
- Publisher's listprice GBP 92.99
-
41 984 Ft (39 985 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 4 198 Ft off)
- Discounted price 37 786 Ft (35 987 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
41 984 Ft
Availability
Out of print
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher OUP Australia & New Zealand
- Date of Publication 31 May 2012
- ISBN 9780195572315
- Binding Paperback
- No. of pages416 pages
- Size 249x204x14 mm
- Weight 766 g
- Language English
- Illustrations 30 illustrations 0
Categories
Short description:
Services Marketing sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyse the marketing activities of selected service organisations, and be able to develop strategies to apply those concepts.
MoreLong description:
Increasingly, more attention is being given by businesses to the implications of services provision and how services can be best managed and marketed. This text has been written to provide an understanding of the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. With a practical focus, it provides the necessary skills to analyse those successful service strategies that create
customer value, achieve customer satisfaction and foster long term brand loyalty for a broad range of services. The text sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyse the marketing
activities of selected Australasian service organisations, and therefore be able to develop strategies to apply those concepts.
Table of Contents:
Preface
Part 1: Service Organisations and their Customers
An Overview of Services Marketing
Customer Decision Making and Service Interactions
Market Segmentation and Service Positioning
Managing the Service Encounter
Part 1 Case Studies
Part 2: Marketing Strategies for Services
Service Development and Delivery
Services Marketing Theory
Self Service Technology
Integrated Marketing Communications for Services
Part 2 Case Studies
Part 3: Delivering Service Value
Managing productive capacity and customer demand
Customer Satisfaction and Service Quality
Managing the customer service function
Customer relationship management
Part 3 Case Studies
Glossary
Index
