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13 849 Ft
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Product details:
- Publisher Bloomsbury Publishing (UK)
- Date of Publication 18 September 2025
- Number of Volumes Paperback
- ISBN 9781350362123
- Binding Paperback
- No. of pages192 pages
- Size 232x152x14 mm
- Weight 600 g
- Language English
- Illustrations 10 bw illus 688
Categories
Long description:
Demonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of conscience.
Confronting the sometimes negative perception of semiotics as academically inward-looking and lacking in morality, Marcel Danesi turns this view on its head. Instead, Danesi highlights how the same techniques that have allowed the use of semiotics for self-serving commercial purposes, such as advertising or marketing, could also be applied to deciphering current world problems. Through describing the semiotic notions and methods that can be used to analyze misrepresentations, propaganda, or meaning collapses, the book enables readers to become conscientiously aware of their hidden meanings and the harmful effects that they have on society. Identifying key issues of concern, such as climate change and anti-science discourses, it shows how they can be interpreted in terms of basic semiotic theory. This analysis of crucial issues demonstrates how semiotics can be used to raise awareness of critically important matters in modern society, and to encourage the development of more robust and ethical attitudes towards them.
Table of Contents:
Preface
1. Semiotics, Ethics, and Dangerous Discourses
2. Words, Symbols, and Images of Conflict
3. Denial Discourses
4. Decoding Big Lies
5. False Narratives
6. Semiotics with a Conscience
References
Index
Working Papers Volume 1, chapters 1-12 for use with Fundamental Accounting Principles
17 194 HUF
15 474 HUF
Mike and Trollee in Trouble
1 403 HUF
1 291 HUF
