Seeing Is Believing
Series: Asia Higher Education Humanities and Social Sciences Communication;
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Product details:
- Edition number 4
- Publisher McGraw-Hill
- Date of Publication 16 May 2011
- ISBN 9780071086080
- Binding Paperback
- No. of pages0 pages
- Size 235x188x11 mm
- Language English 0
Categories
Long description:
Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
Table of Contents:
Introduction: Image and ImaginationChapter 2: How We SeeChapter 3: Elements of Visual CommunicationChapter 4: Typography and Graphic Design: Tools of Visual CommunicationChapter 5: Photograph: The Captured MomentChapter 6: Film: The Moving ImageChapter 7: Television: The Ever-Changing MosaicChapter 8: Comics, Cartoons, and Animation: The Development of An Art FormChapter 9: Computers and Graphics: Wonders from the Image-MakerGlossary
Selected Annotated Bibiliography
References
Illustration Credits
Names Index
Subjects Index
More
Chapter 3: Elements of Visual CommunicationChapter 4: Typography and Graphic Design: Tools of Visual CommunicationChapter 5: Photograph: The Captured MomentChapter 6: Film: The Moving ImageChapter 7: Television: The Ever-Changing MosaicChapter 8: Comics, Cartoons, and Animation: The Development of An Art FormChapter 9: Computers and Graphics: Wonders from the Image-MakerGlossary
Selected Annotated Bibiliography
References
Illustration Credits
Names Index
Subjects Index
More
Chapter 5: Photograph: The Captured MomentChapter 6: Film: The Moving ImageChapter 7: Television: The Ever-Changing MosaicChapter 8: Comics, Cartoons, and Animation: The Development of An Art FormChapter 9: Computers and Graphics: Wonders from the Image-MakerGlossary
Selected Annotated Bibiliography
References
Illustration Credits
Names Index
Subjects Index
More
Chapter 7: Television: The Ever-Changing MosaicChapter 8: Comics, Cartoons, and Animation: The Development of An Art FormChapter 9: Computers and Graphics: Wonders from the Image-MakerGlossary
Selected Annotated Bibiliography
References
Illustration Credits
Names Index
Subjects Index
More
Chapter 9: Computers and Graphics: Wonders from the Image-MakerGlossary
Selected Annotated Bibiliography
References
Illustration Credits
Names Index
Subjects Index
More
Selected Annotated Bibiliography
References
Illustration Credits
Names Index
Subjects Index More
