Running across Europe
The Rise and Size of one of the Largest Sport Markets
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Product details:
- Edition number 1st ed. 2015
- Publisher Palgrave Macmillan UK
- Date of Publication 1 January 2015
- Number of Volumes 1 pieces, Book
- ISBN 9781349496013
- Binding Paperback
- See also 9781137446367
- No. of pages297 pages
- Size 216x140 mm
- Weight 3794 g
- Language English
- Illustrations XXIX, 297 p. 0
Categories
Long description:
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
MoreTable of Contents:
1. Who is Doing a Run with the Running Boom? The Growth and Governance of one of Europe's most Popular Sport Activities; Jeroen Scheerder, Koen Breedveld and Julie Borgers 2. Belgium (Flanders): Trends and Governance in Running; Julie Borgers, Steven Vos and Jeroen Scheerder 3. Denmark: Running for the sake of Running? A Profile and Segmentation of Runners; Peter Forsberg 4. England: the Governance and History of Running, the Decision to Run, and Trends in Running Participation; Andrew Spiers, Spencer Harris, Angela Charlton and Peter Smale 5. Finland: from Elite Running to Mass Running Events; Hanna Vehmas and Jukka Lahti 6. Germany: Running Participation, Motivation and Images; Kirstin Hallmann, Christoph Breuer and Soren Dallmeyer 7. Greece: Mass Running, a New Trend from Ancient Times?; Leonidas Petridis 8. Hungary: the Popularisation and Expansion of Amateur Running Culture; Szilvia Perenyi 9. The Netherlands: Rising Participation Rates, Shifting Segments; Paul Hover, Harold van der Werff and Koen Breedveld 10. Slovenia: the Case of Ljubljana Marathon Participants; Mojca Doupona Topi? and Samo Rauter 11. Spain: a Sociological Analysis of the Evolution and Characteristics of Running; Ramon Llopig-Goig and Anna Vilanova 12. Running across Europe: the Way Forward; Koen Breedveld, Jeroen Scheerder and Julie Borgers
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