Research Methods for Media and Communication
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Product details:
- Publisher OUP Australia & New Zealand
- Date of Publication 27 November 2008
- ISBN 9780195560442
- Binding Paperback
- No. of pages318 pages
- Size 245x171x18 mm
- Weight 583 g
- Language English 0
Categories
Short description:
Research Methods for Media and Communications provides a user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to the disciplines of media studies, communication, mass communication, journalism, public relations and advertising.
MoreLong description:
Research Methods for Media and Communications provides a user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to the disciplines of media studies, communication, mass communication, journalism, public relations and advertising.
MoreTable of Contents:
PART 1 - GENERAL INTRODUCTION
The Research Process
Theoretical Paradigms and Concepts
Choosing a Topic to Writing a Scholarly Report
Research Ethics in Media & Communication
Sampling
Measurement
PART 2 - RESEARCH APPROACHES - Quantitative
Quantitative Research Methods I - Surveys
Quantitative Research Methods II - Content Analysis
PART 3 - RESEARCH APPROACHES- Qualitative
Qualitative Research Methods I- Depth Interviews
Qualitative Research Methods II- Focus Groups
search Methods III: Field Studies/Participant Observations
PART 4 - OTHER RESEARCH APPROACHES
Case Study Research
Textual Analysis
PART 5 - ANALYSIS OF QUALITATIVE & QUANTITTIVE DATA
Analysing Data (Qualitative & Quantitative)
PART 6- RESEARCH REPORTS FOR NON-ACADEMIC SETTINGS
Research Reports for Non-Academic Settings
