Relationship Selling and Sales Management w/ ACT! CD-ROM
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45 109 Ft (42 961 Ft + 5% VAT)
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45 109 Ft
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Product details:
- Edition number and title
2
- Publisher McGraw-Hill
- Date of Publication 1 November 2004
- ISBN 9780073203164
- Binding Unidentified
- No. of pages pages
- Size 254x203x19 mm
- Language 0
Categories
Long description:
Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker?s Sales Force Management text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.
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