Public Speaking
Building Competency in Stages
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Product details:
- Publisher OUP USA
- Date of Publication 1 March 2007
- ISBN 9780195187779
- Binding Paperback
- No. of pages592 pages
- Size 203x251x20 mm
- Weight 1043 g
- Language English
- Illustrations 70 halftones, 70 line illus. 0
Categories
Short description:
Presents an introduction to public speaking, a course that is found in nearly every 2 and 4 year college/university in the country. This work includes overview chapters that serve as a comprehensive introduction to the basics of speaking; and offers emphasis on audience analysis and rhetorical criticism.
MoreLong description:
Public Speaking: Building Competency in Stages is an introduction to public speaking, a course that is found in nearly every 2 and 4 year college/university in the country. It is generally the first course students take in Communication, and many other disciplines require that their majors take this course - consequently the enrollments are huge.
As the titles implies, Ferguson takes an incremental approach to the topic, and most importantly, she feels strongly about getting students throuh many chapters of theory and advice before getting to the different types of speeches that students do - informative, persuassive, special occasion, and small group. Ferguson brings the genres up front, and teaches the concepts incrementally as the pertain to the genre. She also has an overview chapters, very early, that serves as a comprehensive introduction to the basics of speaking - a very sensible pedagogical element missing from most books. in addition, the book will offer greater emphasis on audience analysis and rhetorical criticism, which gives her book a distinctive and sophisticated feel.
Table of Contents:
Each chapter ends with a Conclusion.
1. Public Speaking in the Age of Accountability: A Critical Model
I. The Roots of Critical Society
II. Trends in the Environment
A. Increasing Activism in the Political Sphere
B. Increasing Activism in the Economic Sphere
C. Increasing Activism in the Legal Sphere
D. Increasing Diversity in the Cultural Environment
E. Changes in Technological Environments
F. Changes in Social Environments
G. Changes in Rhetorical Conventions
III. A Critical Model for Public Speaking (CCM)
A. Speaker
B. Message
C. Channel
D. Environment
E. Audience
F. Noise
G. Feedback
H. Impact of Speech
I. Criteria for Judging Speech
2. Communication Apprehensiveness: Learning to Cope with Anxiety
I. Causes of Communication Apprehension
II. Situational Anxiety and Public Speaking
III. Coping Strategies
A. Before the Speech
B. During the Speech
C. After the Speech
3. Listening with a Purpose: Exercises in Hearing, Perceiving, and Processing Information
I. Purposeful Listening
II. Influence of Perception on Message Reception
A. Nature of Perception
B. Influence of Perception on Communication
C. How Listeners Respond
D. Influences on Listening Effectiveness
III. Reciprocal Responsibilities of Listeners and Speakers
A. Giving Nonverbal Feedback
B. Giving Verbal Feedback
4. Acquiring the Basic Skills: The Speech of Introduction
I. Step 1: Getting Started
A. Choosing a Theme
B. Deciding upon a Purpose
C. Framing a Thesis Statement
II. Step 2: Getting Organized
A. Identifying and Ordering Major Points
B. Developing an Outline
C. Writing a Preview Statement
III. Step 3: Writing the Introduction
A. Immediacy Techniques
B. References to the Novel
C. Suspense and Shock Techniques
D. Linguistic Strategies
E. Activity, Drama, and Conflict
F. Humor
G. Gimmicks
IV. Step 4: Developing the Body of the Speech
V. Step 5: Connecting your Thoughts
A. Transitions
B. Signposts
C. Internal Summaries
VI. Step 6: Closing with A Memorable Thought
VII. Step 7: Practicing and Delivering the Speech
A. Using Note Cards
B. Practicing Timing the Speech
C. Using Visual Aids
5. Researching, Analyzing, and Adapting to your Audience: The Speech of Welcome
I. Researching and Analyzing your Audience
A. Creating a Demographic Profile
B. Creating a Psychographic Profile
C. Creating a Personality Profile
II. Research and Analyzing your Speaking Environment
III. Adapting to your Audience and Speaking Environment
A. Choosing a Topic and Approach
B. Framing a Realistic Purpose
C. Recognizing your Audience
D. Adapting to the Situation
VI. Words of Caution
6. Putting Principles of Delivery into Practice: The One-Point Speech
I. One-Point Speeches
II. Delivery Options
A. Extemporaneous SpeakingB. Impromptu SpeakingC. Memorizing the SpeechD. Manuscript SpeakingE. Speaking from the Teleprompter
III. Building Credibility through Delivery
A. Composure
B. Dynamism
C. Trustworthiness
D. Sociability
E. Status
F. Competency
G. Objectivity
IV. Meeting Technical Challenges
V. Setting Realistic Goals
7. Visual Aids and Other Software Presentations: The Computer-Assisted Presentation
I. Purposes of Visual Supports
II. Overview of General Principles
III. Different Kinds of Visual Supports
A. Three-Dimensional Objects and Models
B. Chalkboards, Whiteboards, and Flannel Boards
C. Flip Charts
D. Handouts
E. Posters
F. Overhead and Data Projectors
G. Audio and Video Tapes
IV. PowerPoint and Other Computer-Generated Presentations
A. Mixed Media Presentations
B. Aesthetic Considerations
C. Considerations Related to Continuity
D. Use of Contrast and Colors
E. Typeface and Font Size
F. Grammar and Structures
G. Fromatting
H. Presentation Techniques
8. Researching and Supporting your Ideas: Preparing the Informative Speech
I. Different Types of Informative Speaking
II. Steps in Preparing an Informative Speech
A. Step 1. Choosing your Topic
B. Step 2. Framing a Purpose Statement
C. Step 3. Writing a Thesis Statement
D. Step 4. Researching your Speech
E. Step 5. Identifying Points of Possible Confusion
F. Step 6. Choosing an Organizational Pattern
G. Step 7. Developing an Outline
H. Step 8. Writing a Preview Satement
I. Step 9. Writing an Introduction
J. Step 10. Developing your Speech
K. Step 11. Linking the Parts of the Speech
L. Step 12. Adding Interest with Visual Aids
M. Step 13. Concluding the Speech
N. Review of Major Structural Elements
9. The Building Blocks of Persuasive Discourse: A Debate Involving Minority Voices
I. Ethos as a Persuasive Strategy
II. Pathos as a Persuasive Strategy
III. Logos as a Persuasive Strategy
10. Arguing Eloquently and Convincingly: Speaking to Convince, Stimulate, or Actuate
I. Step 1: Selecting your Topic
II. Step 2: Framing a Tentative Position Statement
III. Step 3: Translating your Position Statement into a Thesis Statement
IV. Step 4: Researching your Audience
V. Step 5: Defining your General Purpose
VI. Step 6: Framing a Desired Outcome
VII. Step 7: Matching Purposes and Audiences with Organizational Patterns
VIII. Step 8: Writing your Introduction
IX. Step 9: Developing the Body of your Speech
X. Step 10: Adapting your Materials to Your Audience
XI. Step 11: Choosing Evocative Language
XII. Step 12: Linking your Ideas
XIII. Step 13: Writing your Conclusion
XIV. Step 14: Delivering your Speech
XV. Step 15: Responding to Questions
11. The Language of Propaganda: Engaging in a Coffee Shop Discussion on Ethics
. I. Defining Propaganda
II. The Toolbox of the Propagandist
12. Speaking in Social Contexts: Preparing a Speech for Special Occasions
I. Types of Special Occasion Speeches
II. The Use of Humor
13. Speaking in Classroom Contexts: Making a Team Presentation
I. Choosing a Theme
II. Setting Teaching and Learning Objectives
III. Deciding upon an Agenda of Learning Activities
IV. Managing Group Dynamics
V. Making the Presentation
14. Professional Speechwriting: Preparing a "Ghostwritten" Speech
I. History of Presidential Ghostwriting
II. Steps in Producing a Ghostwritten Speech
III. Techniques for Preparing the Manuscript for Delivery
IV. Relinquishing Ownership
V. Evaluating your Efforts
VI. Getting Work as a Freelance Writer
VII. Debat over the Ethics of Ghostwriting
15. The Nature and Function of Rhetorical Criticism: Preparing a Rhetorical Analysis
I. CCM Approach to Rhetorical Analysis
II. Positioning the Speaker within a Larger Movement
