Post-Disaster and Post-Conflict Tourism, 2nd Edition by Korstanje, Maximiliano E.; Séraphin, Hugues; Gowreesunkar, Vanessa G. B.;

Short description:

Looks at how global threats affect the tourism industry and offers tools and strategies for meeting these challenges. It presents case scenarios and strategies for postcolonial, post-conflict, and post-disaster destinations to encourage travel and tourism. Updated with new research and chapters on the COVID-19 pandemic impact on tourism.

Long description:

This new volume, Post-Disaster and Post-Conflict Tourism, now going into its 2nd edition, takes an in-depth look at how global geopolitical tensions and global threats affect the tourism industry and offers tools and strategies for meeting these challenges.

The book is updated with chapters that include new research, studies, and experiences, many of which consider the fall-out from the COVID-19 pandemic on tourism. It also includes five brand new chapters, for over 50 new pages of text.

With chapters by well-versed scholars who have worked as experts in post-disaster and post-conflict tourism, the book presents a host of case scenarios along with innovative strategies that can be implemented by postcolonial, post-conflict, and post-disaster destinations to encourage travel and tourism in these areas. Topics include using tourism as a vehicle for economic recovery, educating tourists at the pre-visit stage, developing and employing postcolonial branding and self-branding, using sports tourism and food events as a marketing strategy, the ethics revolving around post-disaster consumption, and much more. The new chapters discuss tourism in the age of the coronavirus pandemic and its dramatic disruptive effect on the tourism industry. The authors delve into post-COVID tourism marketing, health and wellness education and practices, ethical considerations for tourism operators, and more. A chapter also considers the challenges of sustainable supply chain management in tour operations.

With contributions from experts in this emerging field, this volume is a rich resource for travel and tourism professionals, policymakers, researchers, and others. It creates a bridge between the conceptual discussions around "dark consumption" (tourism directed to places that are identified with death and suffering) and the urgency to develop empirical models that support destination marketing organizations in a rapidly changing world.

REVIEWS OF THE FIRST EDITION

"Ironically, post-conflict and post-disaster destinations have a special kind of lure. Disasters alter both natural and cultural landscapes of the affected regions. Resident perceptions of tourism change. The types of tourists wanting to visit these regions and their motivations are now different. The destination marketing agencies need to come up with new strategies to attract the right kinds of tourists, within the frameworks of post-conflict, post-disaster, regional development. The contributors to this edited volume have brought in some very critical thoughts and also creative solutions to address these issues. It is a valuable resource for anyone interested in dark tourism and related fields."

—Babu George, PhD, Associate Professor of Management, Fort Hays State University, Kansas, USA

"The book talks about one of the most prevalent issues and often unnoticed matter in the contemporary world. It not only offers a fresh perspective towards destinations that are affected by colonialism, disaster or conflict but further provides possible solutions. . . . The authors try to illustrate new perspective on the management and marketing of post-colonial, post-conflict, and post-disaster destinations. With strong literature review, the author introduces all the concepts of marketing and management with valuable examples. The authors further emphasize on various related aspects like post-disaster consumption of tourism activities, education of tourists during their pre-visit stage, destination image and future of such destinations, the potential of street food and sports tourism products, commoditisation and ethics concerning the consumption of post-disaster destinations."

—International Journal of Tourism Anthropology, Vol. 7, Nos. 3/4, 2019, review by Nimit Chowdhary

Table of Contents:

1. Tourism as a Vehicle towards Recovery after COVID-19 2. The Unsettling Rage and Fury Associated with Consuming Post-COVID-19 Space(s) 3. Educating Tourists at the Pre-Visit Stage 4. Post-Colonial Branding and Self-Branding in Destination Marketing Strategy 5. Global Branding Strategy and Framework 6. Global Branding Strategy and Framework: Exploring the Potential of Street Food as a Sustainable Livelihood Tourism Strategy for Developing Destinations 7. Unlocking Changes for Sport Tourism Products Using the Blakeley-Visser Model: Application to Sport Events in Small Islands, The Case of Martinique 8. The Future of Post-Colonial, Post-Conflict, and Post-Disaster Destinations: Vaccine Tourism in a Post-COVID-19 World 9. Food Events and Destination Image: A Corollary Note. 10. Leisure Inequalities in South America: Argentina as a Main Study Case in a Post-COVID Scenario 11. Ethics, Post-Disaster Marketing, and COVID-19 12. Wellness Education and Practices after COVID-19: Holistic Approaches for Well-Being and Mindfulness 13. Disruptive Transitions during COVID-19: The Tourism Industry in Context 14. Sustainable Supply Chain Management in Tour Operations: A Tool for Travelling with Confidence in Troubled Times