Polling at a Crossroads by Bailey, Michael A.;

Rethinking Modern Survey Research

Series: Methodological Tools in the Social Sciences;

GET 20% OFF
The discount is only available for 'Alert of Favourite Topics' newsletter recipients.

Publisher's listprice GBP 80.00
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

38 220 Ft (36 400 Ft + 5% VAT)
Discount 20% (cc. 7 644 Ft off)
Discounted price 30 576 Ft (29 120 Ft + 5% VAT)

38 220 Ft

Availability

Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.

Product details:

Publisher Cambridge University Press
Date of Publication 7 March 2024

ISBN 9781108482790
Binding Hardback
No. of pages290 pages
Size 235x159x22 mm
Weight 560 g
Language English

Short description:

Polling at a Crossroads presents an intuitive paradigm that allows us to understand and confront the challenges facing modern polling.

Long description:

Survey research is in a state of crisis. People have become less willing to respond to polls and recent misses in critical elections have undermined the field's credibility. Pollsters have developed many tools for dealing with the new environment, an increasing number of which rely on risky opt-in samples. Virtually all of these tools require that respondents in each demographic category are a representative sample of all people in each demographic category, something that is unlikely to be reliably true. Polling at a Crossroads moves beyond such strong limitations, providing tools that work even when survey respondents are unrepresentative in complex ways. This book provides case studies that show how to avoid underestimating Trump support and how conventional polls exaggerate partisan differences. This book also helps us think in clear and sometimes counterintuitive ways and points toward simple, low-cost changes that can better address contemporary polling challenges.

'Throughout the masterful Polling at a Crossroads, Bailey provides a lucid explanation of the problems pollsters face and a compelling argument for why a new approach is needed. By bringing ideas and insights from various disciplines together, Bailey shows how pollsters can move beyond past approaches to tackle increasingly consequential issues related to survey non-response; respondents now differ from non-respondents in unobservable ways. In describing the issues confronting contemporary polling, the book builds to a convincing and forceful advocacy for the use of selection models in survey research and, in so doing, it provides a perspective that every pollster must consider going forward.' Josh Clinton, Abby and Jon Winkelried Chair, Vanderbilt University

Part I. Polling in Context: 1. Modern Polling: Challenges and Opportunities; 2. The Story of Polling in 2.5 Fiascos; 3. Weighting: An Appreciation and Critique; 4. The Wild West of Contemporary Polling; Part II. A Framework for Modern Polling: 5. Non-Ignorable Non-Response; 6. Contemporary Polling and Non-Ignorable Non-Response; Part III. Fighting Non-Ignorable Non-Response: 7. Bounding Damage from Non-Ignorable Non-Response; 8. Selection Models for Non-Ignorable Non-Response; 9. Next Generation Selection Models; 10. Randomized Response Instruments; 11. Putting it Together; Part IV Applications: 12. Non-Ignorable Non-Response in Political Surveys; 13. Non-Ignorable Non-Response in Public Health; 14. Conclusion.

Recently viewed