Perfect Phrases for Sales and Marketing Copy
Series: Perfect Phrases Series;
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4 772 Ft (4 545 Ft + 5% VAT)
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4 772 Ft
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Product details:
- Publisher McGraw Hill
- Date of Publication 16 November 2007
- ISBN 9780071495905
- Binding Paperback
- No. of pages224 pages
- Size 200x124x17 mm
- Weight 299 g
- Language English 0
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Short description:
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The Right Phrase for Every Situation?Every Time
Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed.
Find out the
- 23 creative approaches to naming a product, service, or business
- 18 ways to write a great headline
- 6 steps to creating memorable radio and TV ads
A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It's your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.
The Right Phrase for Every Situation?Every Time
Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed.
Find out the
- 23 creative approaches to naming a product, service, or business
- 18 ways to write a great headline
- 6 steps to creating memorable radio and TV ads
A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It's your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.
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