Opening Strategy
Professional Strategists and Practice Change, 1960 to Today
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Product details:
- Publisher OUP Oxford
- Date of Publication 28 March 2019
- ISBN 9780198738893
- Binding Hardback
- No. of pages326 pages
- Size 237x164x24 mm
- Weight 634 g
- Language English 0
Categories
Short description:
Through interviews with corporate strategists and eminent consultants at leading companies around the world, this book recounts the origins and development of Strategy as a profession, and explores how strategic management and open strategy have become important practices in contemporary organizations.
MoreLong description:
Strategy is becoming more 'open' - more transparent and more inclusive. Opening Strategy tells the story of how corporate strategists and strategy consultants have worked since the middle of the last century to open up the strategy process. First strategic planning, then strategic management, and now 'open strategy' have all brought more people into the strategy process and provided more strategic information, for the benefit of both business and society at large.
Informed by interviews with corporate strategists and consultants at leading firms such as General Electric and McKinsey & Co, and drawing on the historical archives of strategy's pioneers, this book provides vivid insights into the trials and tribulations of practice change in the strategy profession. Above all, it stresses the hard work of the little recognized and sometimes eccentric individuals who have been leaders in practice change. By building on a wide range of illustrations, covering both successes and failures, the book draws out general lessons for practice innovation in strategy. Those studying the topic will be able to set standard strategy techniques in historical and social context and develop new areas for investigation, while practising executives and consultants should gain a sense of how to innovate in strategy - and how not to.
Opening Strategy is a masterful demonstration for how a frugal choice and rigorous application of theoretical concepts turn a historical narrative into a more generalized argument about practive change in professional fields.
Table of Contents:
Opening Strategy: Practices and Professionals
Making Strategy: Theory and Practice
Corporate Strategists: Surviving the 'Fall'
Strategy Consultants: Knowledgeable Professionals
Strategic Planning: Choice and Competition
Strategic Management: Change and Implementation
Open Strategy: Transparency and Inclusion
Changing Strategy - for the Better
Appendix: Sources and Methods
