New Media and Popular Imagination
Launching Radio, Television, and Digital Media in the United States
Series: Oxford Television Studies;
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Product details:
- Publisher OUP Oxford
- Date of Publication 15 July 2004
- ISBN 9780198711452
- Binding Paperback
- No. of pages192 pages
- Size 234x157x11 mm
- Weight 291 g
- Language English
- Illustrations 12 halftones 0
Categories
Short description:
New Media and Popular Imagination places the current technological upheaval in audio-visual culture in the context of previous periods of twentieth-century media innovation. Examining popular and industry responses to the introduction of radio, television, and digital media into the home, the book underscores the continuities and disjunctions in the ways in which electronic media have been anticipated, promoted, and resisted in twentieth-century America.
MoreLong description:
New Media and Popular Imagination offers a highly original account of the ways in which successive media of electronic communication - radio, television, and digital media - have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in the emerging scholarly and policy debates around contemporary digital culture, the book analyses popular responses to earlier moments of technological innovation in the twentieth-century. Successive electronic media have challenged the borders between private and public, disturbed notions of national identity, and disrupted the gendered routines and spaces of the private home. Illuminating both the continuities and disjunctions between old media and new, New Media and Popular Imagination offers new insights into the relationship between technological change and cultural form.
A concise yet complete overview of public consciousness of new media. Boddy is a distinguished media historian, and he offers here a fascinating, fresh look at the history of the technology and social impact of cinema, early radio, television, computers, cable television, and digital media. ... Very well researched and indexed, this book should be in all collections supporting study of broadcast history, media, and communication. Essential, upper-division undergraduates and above.
Table of Contents:
Introduction
Cinema and Wireless in Turn of the Century Imagination
The Wireless Nation: Defining Radio as a Domestic Technology
The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV
US Television Abroad: 1960 - 1990
'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s
Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK
Redefining the Home Screen: The Case of the Digital Video Recorder
Marketers Strike Back: Virtual Advertising
'How God Watches Television': Early Responses to Digital TV
High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV
'Too easy, too cheap, and too fast to control': Intellectual Property Battles in Digital TV
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