Neuroeconomics
A guide to the new science of making choices
- Publisher's listprice GBP 52.00
-
23 478 Ft (22 360 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 348 Ft off)
- Discounted price 21 130 Ft (20 124 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
23 478 Ft
Availability
printed on demand
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number and title discover more specific elements of response
- Publisher OUP USA
- Date of Publication 20 March 2008
- ISBN 9780195305821
- Binding Hardback
- No. of pages240 pages
- Size 160x239x22 mm
- Weight 553 g
- Language English
- Illustrations 40 black and white illustrations 0
Categories
Short description:
Everyone who wants to understand the research in the neuroeconomics or use its methods should read this book. Its accessible text, along with an extensive glossary, will guide those with little economic or neuroscience background, and make the book an excellent supplement for courses on neuroscience and decision making.
MoreLong description:
As technology has opened new windows into the brain, it has clarified what happens there when people make decisions about money. This clarity has produced a new science called neuroeconomics, which addresses diverse questions, such as why people save, buy stocks, steal, and overspend. The many different methods used in neuroeconomics have, however, often yielded unclear findings about the quality of these decisions, primarily because the field has lacked both guidelines for categorizing the different aspects of quality, and guidelines for selecting methods to study these aspects.
Before this book, in which Peter Politser guides the reader through the different regions of study, there was no scientific guide for those interested in neuroeconomics. Politser shows how to evaluate specific elements of choice, such as regret, expectation, risk, ambiguity, time preference, and learning, and surveys economic and behavioral models of decision making skills. He reviews the neural correlates of decisional impairments and inconsistenciesclarifying, for example, why we do not recall what we experience, experience what we expect, or like what we want, and provides detailed tables of decision-making skills, their neural correlates, and possible impairments. Politser also considers what the field of neuroeconomics may add to future conceptions of decision making, and outlines the limitations of various studies of different capacities. He then introduces a broader field for the design and interpretation of neuroeconomic studiesa neuroepidemiology of decision making. Everyone who wants to understand the research in neuroeconomics or use its methods should read this book. Its accessible text, along with an extensive glossary, will guide those with little economic or neuroscience background, and make the book an excellent supplement for courses on neuroscience and decision making.
Peter Politser has provided a valuable and readable introduction to the burgeoning field of neuroeconomics that successfully brings together the essential concepts from psychology, neuroscience and economics.
Table of Contents:
Introduction: Toward a Biological Science of Making Choices
What Are the Components of Choice?
The Efficacy of Evaluation: What Are the Economic Elements of the Ability to Evaluate Risk and Reward?
The Effectiveness of Evaluation: What Other Psychological Abilities Affect Evaluation?
Conclusion: Future Directions for the New Science
