Modern Competitive Analysis
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96 164 Ft (91 585 Ft + 5% VAT)
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96 164 Ft
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Product details:
- Edition number 3
- Publisher OUP USA
- Date of Publication 27 May 1999
- ISBN 9780195119411
- Binding Hardback
- No. of pages446 pages
- Size 161x241x27 mm
- Weight 785 g
- Language English
- Illustrations figures 0
Categories
Short description:
This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.
MoreLong description:
This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.
More