Models for Innovation Diffusion
Quantitative Applications in the Social Sciences
Series: Quantitative Applications in the Social Sciences; 48;
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Product details:
- Edition number 1
- Publisher SAGE Publications, Inc
- Date of Publication 30 August 1985
- ISBN 9780803921368
- Binding Paperback
- No. of pages88 pages
- Size 215x139 mm
- Language English 300
Categories
Short description:
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
MoreLong description:
Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
MoreTable of Contents:
Basic Concepts
The Fundamental Diffusion Model
Flexible Diffusion Models
Extensions and Refinements
Illustrative Applications
Status and Outlook
