Memes, Monsters, and the Digital Grotesque
Series: British Academy Monographs;
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Product details:
- Publisher The British Academy
- Date of Publication 16 May 2024
- ISBN 9780197267714
- Binding Hardback
- No. of pages272 pages
- Size 240x160x6 mm
- Weight 706 g
- Language English
- Illustrations 15 colour images 487
Categories
Short description:
Investigating the grotesque aesthetics of a postdigital era, Memes, Monsters, and the Digital Grotesque offers a fresh and innovative approach to examining informal politics, monstrous aesthetics, and digital media.
Long description:
Memes, Monsters, and the Digital Grotesque looks at the emerging and thriving new genre of digital horror from an innovative perspective. Examining digital cultural production during the period that has been referred to as the 'Arab Winter', Moreno-Almeida delves into the memes, animated cartoons, music videos, and expressive cultures — like fashion and urban subcultures — that emerged between 2016 and 2020. In revealing concealed narratives underlying the digital lives of artists, as well as ordinary people, Moreno-Almeida explores how memes, horror, and the grotesque capture a moment infused with political and affective significance, characterized by despair, alienation, and anomie, alongside opportunities for creative experimentation made possible in the postdigital era.
While memes have become a mainstay of our everyday experience on social media, we rarely reflect on what they tell us about contemporary culture. Cristina Moreno-Almeida adopts an original path to explore this global issue and its political implications, by focusing on the subcultural and political use of memes in Morocco. Reviewing countless examples and situating them in their live cultural context, Moreno-Almeida demonstrates memes' rootedness in popular culture and their role as point of contact between mass cultural consumption and online vernaculars... memes emerge as "monsters", fictitious, yet disturbingly all-real creatures, which reveal important insights about our perceptions of the world and the hidden structures of society. More
Table of Contents:
- List of Figures
- Acknowledgements
- Note on Translations, Transcriptions, and Transliterations
- Table 1: Transliteration of Arabic Letters
- 1: Introduction
- Part 1: The Poetics of Digital Horror
- 2: The Digital Grotesque
- 3: The Case for (Decolonial Horror)
- Part 2: Stories of the Undead
- 4: Animating the Living Dead
- 5: Policing the Borders of Abnormality
- Part 3: Home Wreckers
- 6: Diaries of a Monstrous Woman
- 7: Dis-Meme-Bering the Nation
- Part 4: Desiring the Grotesque
- 8: Monstrous Speech
- 9: Ghosts of a 'Cool' Past
- 10: Conclusion: The Unbearable Afterlives of Memes
- Bibliography
- Index
