Medical Visions
Producing the Patient Through Film, Television, and Imaging Technologies
- Publisher's listprice GBP 120.00
-
54 180 Ft (51 600 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 5 418 Ft off)
- Discounted price 48 762 Ft (46 440 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
54 180 Ft
Availability
printed on demand
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher OUP USA
- Date of Publication 11 April 2013
- ISBN 9780199737246
- Binding Hardback
- No. of pages320 pages
- Size 163x236x20 mm
- Weight 604 g
- Language English
- Illustrations 48 illus. 0
Categories
Short description:
This book explores 120 years of medical image-making to explain how visual representations came to play a central role in medical education and practice. She demonstrates how medical images acquire cultural meaning and influence, shaping professional and popular understandings of health and disease.
MoreLong description:
How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? How might the history of medical imaging technologies help us understand the future of medical media? How has medicine's visual culture changed in the digital age?
Kirsten Ostherr's ambitious book explores 120 years of medical image-making to explain how visual representations shape medical education and practice. She demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists and the mass media acquire cultural meaning and influence professional and popular understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the "golden age" of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The role of newsmagazines forms a transition between the medical dramas of the 60s, 70s, and 80s (from Frederick Wiseman's Hospital to Marcus Welby, MD) and more recent reality shows like The Swan and Doctor 90210. Reality-based miniseries (Hopkins, Boston Med) continue the long cycle of comingling between professional and entertainment medicine. The study concludes with an in-depth look at the advertising, moving image, and social media circuits active in the health care setting today, closing with ten key lessons for the future of medical media.
In her opening paragraph, Ostherr describes Medical Visions as a book about medical visualizations and the new worlds they bring into being for both doctors and patients (p. 3). What follows is a fascinating exploration of 120 years of medical images created by parties as diverse as the healthcare industry, documentary makers and artists, which have raised questions about the identities and roles of doctors and patients, including about the doctor's gaze, whether mediated by technology or challenged by technology-driven patient empowerment such as e-patient movements.
Table of Contents:
Introduction: Medical Ways of Seeing
Chapter One: Visual Education, Health Communication, and Scientific Filmmaking in the Early Twentieth Century
Chapter Two: "The Entire Medical Profession Is Becoming 'Film Conscious'": How Cinema Became Part of Medical Education
Chapter Three: "The Disruption of Medical Education throughout the World": Global Networks for Medical Media in the Postwar Era
Chapter Four: From the Avant-Garde to Experimental Television: Mid-Century Technologies of Medical Perception
Chapter Five: Medical Relevance and Public Relations: How Cinéma Vérité Became the Video News Release
Chapter Six: Medical Reality TV, Social Media, and the Networked Patient
Conclusion: Ten Lessons for the Future of Medical Media
Bibliography
