Media Management and Live Experience
Sports, Culture, Entertainment and Events
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20 538 Ft (19 560 Ft + 5% VAT)
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20 538 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 3 April 2024
- ISBN 9781032563671
- Binding Paperback
- No. of pages384 pages
- Size 246x174 mm
- Weight 840 g
- Language English
- Illustrations 39 Illustrations, black & white; 39 Line drawings, black & white; 3 Tables, black & white 550
Categories
Short description:
Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse.
MoreLong description:
Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media.
Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future?
With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.
MoreTable of Contents:
PART I The Power of Live Experience 1. Introduction: You Really Had To Be There 2. Standard Business Models in Live Experience Part II Live Sports 3. Sports Clubs 4. Sports Leagues 5. Global Sports Events 6. Individual Sports 7. Sports Betting PART III Live Entertainment 8. Theatre 9. Live Comedy 10. Live Music and Tours 11. Classical Concerts PART IV Live Events 12. Festivals 13. Live TV Events 14. Conventions and Trade Shows PART V Live Culture 15. Museums and Art Galleries 16. Theme Parks 17. Immersive Future
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