Media and Society
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Product details:
- Edition number 5
- Publisher OUP Australia & New Zealand
- Date of Publication 9 February 2012
- ISBN 9780195574340
- Binding Paperback
- No. of pages528 pages
- Size 256x190x29 mm
- Weight 1078 g
- Language English
- Illustrations 102 illustrations 0
Categories
Short description:
Media and Society 5e explores the media's influence in our world, providing a comprehensive introduction to the main concepts and theories used in media studies.
MoreLong description:
Media and Society examines the role of the media in contemporary society and analyses representations of the world found in advertisements, film, television, photographs and language. It clearly presents theoretical approaches and includes many examples, definitions, issues questions and explanations to aid students' understanding.
MoreTable of Contents:
Part 1 Getting Ready: The Media and Media Studies
Defining the Media
Media Studies
What Do the Media Do to Us? Media and Society
What's in a Name? Language and the Social Construction of Reality
Mediation and Representation
New Media and Technological Development
Part 2 Pictures: Semiotic Analysis
Semiology
Reading Images and Advertisements
Model Essay: Semiotic Analysis of an Advertisement
Part 3 Making Sense: Discourse, Ideology, and Hegemony
Defining Discourse and Ideology
Where Are Discourses and Ideologies Found?
Dominant Ideology and Hegemony
Culture Jamming and Counter-hegemony
Part 4 Stories: Approaches for Narrative Analysis
Genres, Codes, and Conventions
The Language of Film: American Beauty
Narrative Structure and Binary Oppositions
Documentary and Reality TV
Why Stories?
Part 5 Media and Identity: Representation, Impact, and Influence
Feminism, Postfeminism, and Ideologies of Femininity
Ideologies and Discourses of Masculinity
Ethnicity, Ideology, and the Media
Part 6 But they Keep Moving the Posts: Postmodern and Global Perspectives
Stars and Celebrities
Postmodernism
Globalisation
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