Short description:

This book examines why the religion-science skirmishes known as the Evolution Wars have persisted into the 21^st century. It does so by considering the influences of mass media in relation to decision-making research and the Elaboration Likelihood Model, one of the most authoritative persuasion theories.

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Long description:

This book examines why the religion-science skirmishes known as the Evolution Wars have persisted into the 21^st century. It does so by considering the influences of mass media in relation to decision-making research and the Elaboration Likelihood Model, one of the most authoritative persuasion theories.

The book?s analysis concentrates on the expression of cues, or cognitive mental shortcuts, in Darwin-sceptic and counter-creationist broadcasts. A multiyear collection of media generated by the most prominent Darwin-sceptic organizations is surveyed, along with rival publications from supporters of evolutionary theory described as the pro-evolutionists. The analysed materials include works produced by Young Earth Creationist and Intelligent Design media makers, New Atheist pacesetters, as well as both agnostic and religious supporters of evolution. These cues are shown to function as subtle but effective means of shaping public opinion, including appeals to expertise, claims that ideas are being censored, and the tactical use of statistics and technical jargon.

Contending that persuasive mass media is a decisive component of science-religion controversies, this book will be of keen interest to scholars of Religion, Science and Religion interactions, as well as researchers of Media and Communication Studies more generally.

"It will prove useful to anyone interested in a deeper understanding of contemporary debates about science and religion in the United States and other English-speaking countries. The broad perspective and non-normative framework should be an inspiration for future social science research on this topic." - Tom Kaden, University of Bayreuth

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Table of Contents:

1   Rethinking the Evolution Wars: Columbine and Mass Persuasion; 2   This Age of Propaganda: Media Effects and Persuasion Research; 3   Echoing Credibility: Source Cues and Repetition; 4   Casting Doubt and Conspiracies: Asking Questions in the Evolution Wars; 5  Comparisons and Suppression: The Contrast Principle, Negativity, and Scarcity Effects; 6   Three Kinds of Lies: Statistics, Jargon, and Social Consensus; 7   Cues, Culture, and Moral Values: Assessing the Hypotheses; 8  Science-Skepticism to Intervention: Enhancing Pro-Evolution Communications; Appendix

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