Measuring the User Experience
Collecting, Analyzing, and Presenting UX Metrics
Series: Interactive Technologies;
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Edition number 3
- Publisher Elsevier Science
- Date of Publication 17 March 2022
- ISBN 9780128180808
- Binding Paperback
- No. of pages384 pages
- Size 235x191 mm
- Weight 610 g
- Language English 228
Categories
Long description:
*Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024*
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
Table of Contents:
1. Introduction to UX
2. Background
3. Planning
4. Performance Metrics
5. Self-Reported Metrics
6. Issue-Based Metrics
7. Eye Tracking (new)
8. Measuring Emotion (new)
9. Combined and Comparative Metrics
10. Special Topics
11. Case Studies
12. Ten Keys to Success
