McQuail's Mass Communication Theory by McQuail, Denis;

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Product details:

Edition number 6th ed.
Publisher Sage Publications
Date of Publication 1 January 2010

ISBN 9781849202923
Binding Paperback
No. of pages632 pages
Size 232xx mm
Weight 1104 g
Language English

Short description:

The most recent edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. A market leading text from a world renowned author.

Long description:

'McQuail's Mass Communication Theory' has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature.
It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.
Unmatched in coverage and used across the globe, this book includes:
- Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects
- New boxed case studies on key research publications, to familiarize students with the critical research texts in the field
- Definitions, examples, and illustrations throughout to bring abstract concepts to life.
McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without. "Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here."
- Mark Deuze, Indiana University and Leiden University

"This is a unique work tested by time and generations of students around the world - North, South, East and West."
- Kaarle Nordenstreng, University of Tampere

"McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field."
- Anders Hansen, University of Leicester

With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature.

It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Unmatched in coverage and used across the globe, this book includes:

Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects
New boxed case studies on key research publications, to familiarize students with the critical research texts in the field
Definitions, examples, and illustrations throughout to bring abstract concepts to life.
McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

PART ONE: PRELIMINARIES
1. Introduction to the Book
Our object of study
The structure of the book
Themes and issues in mass communication
Manner of treatment
How to use the book
Limitations of coverage and perspective
Different kinds of theory
Communication science and the study of mass communication
Alternative traditions of analysis: structural, behavioural and cultural
Conclusion
2. The Rise of Mass Media
From the beginning to mass media
Print media: the book
Print media: the newspaper
Other print media
Film as a mass medium
Broadcasting
Recorded music
The communications revolution: new media versus old
Differences between media
Conclusion
PART TWO: THEORIES
3. Concepts and Models for Mass Communication
Early perspectives on media and society
The 'mass' concept
The mass communication process
The mass audience
The mass media as an institution of society
Mass culture and popular culture
The rise of a dominant paradigm for theory and research
An alternative, critical paradigm
Four models of communication
Conclusion
4. Theory of Media and Society
Media, society and culture: connections and conflicts
Mass communication as a society
-wide process: the mediation of social relations and experience
A frame of reference for connecting media with society
Theme I: power and inequality
Theme II: social integration and identity
Theme III: social change and development
Theme IV: space and time
Media
-society theory I: the mass society
Media
-society theory II: Marxism and political economy
Media
-society theory III: functionalism
Media
-society theory IV: social constructionism
Media
-society theory V: communication technology determinism
Media
-society theory VI: the information society
Conclusion
5. Mass Communication and Culture
Communication and culture
The beginnings: the Frankfurt School and critical cultural theory
The redemption of the popular
Gender and the mass media
Commercialization
Communication technology and culture
Mass media and postmodern culture
Conclusion
6. New Media
- New Theory?
New media and mass communication
What is new about the new media?
The main themes of new media theory
Applying medium theory to the new media
New patterns of information traffic
Computer
-mediated community formation
Political participation, new media and democracy
Technologies of freedom?
New equalizer or divider?
Conclusion
7. Normative Theory of Media and Society
Sources of normative obligation
The media and the public interest
Main issues for social theory of the media
Early approaches to theory: the press as 'fourth estate'
The 1947 Commission on Freedom of the Press and the social theory of responsibility
Professionalism and media ethics
Four Theories of the Press and beyond
The public service broadcasting alternative
Mass media, civil society and the public sphere
Response to the discontents of the public sphere
Alternative visions
Normative media theory: four models
Conclusion
PART THREE: STRUCTURES
8. Media Structure and Performance: Principles and Accountability
Media freedom as a principle
Media equality as a principle
Media diversity as a principle
Truth and information quality
Social order and solidarity
Cultural order
The meaning of accountability
Two alternative models of accountability
Lines and relations of accountability
Frames of accountability
Conclusion
9. Media Economics and Governance
Media 'not just any other business'
The basics of media structure and levels of analysis
Some economic principles of media structure
Ownership and control
Competition and concentration
Mass media governance
The regulation of mass media: alternative models
Media policy paradigm shifts
Media systems and political systems
Conclusion
10. Global Mass Communication
Origins of globalization
Driving forces: technology and money
Global media structure
Multinational media ownership and control
Varieties of global mass media
International media